What is the Urban Book Club?

Urban Book Club, sponsored by Harper Collins, brings AMAs (Ask Me Anything sessions) from authors on UrbanAMA, a FREE iPhone app.

If you are an author looking to connect with your readers and audiences or a book lover who loves to discuss books, the Urban Book Club is for you!

If you wish to be notified of upcoming book club AMAs, please register here.

Frequently Asked Questions

Why and how to get involved?

Authors see a 4-5x increase in Twitter engagement by hosting AMAs!And they love the interactions with their readers!

If you are launching a book, experiencing writers’ block or simply want to talk about books, you should try out an AMA - you’re gonna love it!

Please download the app on the app store and schedule an AMA by providing the information below.

Hosting Guide

Urban Book Club

Schedule AMA

Schedule AMA

AMA Information


Recent AMAs

Award winning Canadian Crime Writer

Author of "Classical Storytelling and Contemporary Screenwriting"

Author of Pornology & Writing Coach to NY Times-bestselling authors

Recovering TV writer; went from writing in Hollywood to writing Detective by Day mysteries

I coined "Yada Yada", "Shrinkage" and "Spongeworthy", AMA! by Peter Mehlman

Scott Adlerberg, Author


Urban Book Club is FREE for hosts and participants.
Please visit our AMA Calendar for upcoming AMAs.
UrbanAMA is integrated with Twitter and Snapchat, thereby reaching broad audiences.
Authors, publishers, book critics and book lovers should be hosting AMAs!
It is entirely hosted through an iPhone (or iPad) and hence done from anywhere! If you scheduled your AMA with us, it will be opened for questions many hours before your AMA. Just install the UrbanAMA app, login with Twitter and start responding to questions during your scheduled time!
A good AMA can be hosted in 30 minutes. Typically, people answer 15-20 questions in 30 minutes.
We promote all AMAs over Twitter, Snapchat, Instagram and Facebook. We ask that the hosts share it on their social channels as well.
Final AMA videos are available when the AMA expires (24 hours after scheduled time). We will send you an email with the link to the YouTube video.
Unlike FB Live, UrbanAMA is asynchronous in nature. So, it brings flexibility of participation based on individual schedules. Community can upvote/downvote questions. Further, the host has the chance to review questions and also review responses before posting!
As long as you have access to an iPhone or iPad, you can host an AMA. Unfortunately, UrbanAMA is only available for iOS at the moment. Participants, however, can always tune in to an AMA via Twitter using the AMA hashtag!
All questions are available for everyone to see on the app as soon as they are posted. As a host, you can review all available questions before getting started on responses. Further, you can also review your response before posting.
Yes, it is totally up to you to pick and choose the questions you want to answer. The app will present the top upvoted questions to you on camera.
Since UrbanAMA content is easily shared over Twitter and Snapchat, our audiences are very broad, depending on the host and the topic. We will share the final AMA video with you for further propagation on any channels as you see fit.
Please write to bookclub@thesilverlabs.com for more information.

Hosting Guide

To schedule an AMA, please submit the information above and we'll contact you. Here are some steps to host your AMA:

  • A few days prior to your AMA, please share your upcoming AMA with your audiences on any appropriate social channels and email lists. We will send you our announcements via email.
  • Get the app here
  • Login to U13 with Twitter (please note that if you did not login with Twitter, you will be unable to share your responses on Twitter).
  • If you chose not to login with Twitter, please ensure that you provided the same phone number you will use to login in the scheduling information as well. If not, you will not see your AMA correctly and this can be confusing.
  • If you've scheduled an AMA earlier, you should see posts that have been added to your AMA at your scheduled time.
  • On the app, you will see your AMA at the top of the Feed.
  • Just tap on 'Respond' and record a video response. All videos are up to 40 seconds long on UrbanAMA! Repeat this until you've responded to the posts you wish to respond to!
  • Your AMA is open by default for a week and then available for viewing for another week after that.
  • NOTE: DO NOT CLOSE YOUR AMA - once closed, the number of views will dramatically reduce and it is not recommended.
  • That's it! Don't forget to enjoy the AMA!

Let's Get In Touch!

Ready for UrbanAMA? Write to us to get going!